In its ninth consecutive year, July is set to commemorate American Grown Flower and Foliage Month across the United States. This annual observance highlights the dedication of U.S. cut flower and foliage farms nationwide, honoring their beauty and economic contributions. The celebration, championed by Certified American Grown (CAG), underscores the pivotal role of farm families and their teams in cultivating high-quality domestic products.
Founded by CAG, the sole trade association dedicated to advancing the domestic floral industry, this month-long event has gained prominence since its inception in 2017. Retailers across the country join in with special promotions, while farms host workshops and events, offering unique bouquets to patrons. Consumers are encouraged to support local farms by seeking out the Certified American Grown seal when purchasing floral arrangements for homes, offices, and events throughout July and beyond.
Camron King, CEO & Ambassador for Certified American Grown, emphasizes the significance of this annual celebration, stating, “American Grown Flower & Foliage Month holds special importance as it coincides with the peak bloom and production period for flower and foliage farms across the United States. It’s an ideal time to champion locally grown products by requesting them from florists and retailers, or by gifting U.S.-grown flowers to loved ones.” King further highlights the need to raise awareness about the prevalence of imported flowers in grocery stores and flower shops, underscoring the importance of supporting homegrown floral products and the communities they sustain.
This year introduces a comprehensive TOOLKIT by Certified American Grown, equipping vendors and farms with essential resources such as graphics, social media campaigns, and pertinent statistics. These tools empower participants to amplify their promotional activities, engage communities, and educate the public on the benefits of sustainable, domestically sourced floral goods.
Throughout July, Americans are encouraged to explore the wealth of American Grown Flowers and Foliage available locally. Whether by visiting farmers’ markets, patronizing nearby floral shops, or checking for the Certified American Grown seal, the focus is on celebrating these indigenous treasures. By doing so, consumers not only enjoy nature’s splendor but also support the efforts of hardworking floral professionals who cultivate these blooms.
Join in celebrating American Grown Flowers Month by sharing your favorite floral finds, backing local growers, and promoting the significance of sustainable, domestically sourced flowers and foliage. Together, we can foster a vibrant future for America’s floral industry.
