NEW YORK, NY — Guzema Fine Jewelry, the acclaimed New York City-based jewelry brand, has launched its innovative “Flower Power campaign,” showcasing renowned celebrity florists adorned in Guzema jewelry while crafting intricate floral sculptures amidst the serene backdrop of Rustic Canyon, Santa Monica. Captured through the lens of esteemed director and photographer Liza Voloshin, the campaign aims to spotlight the artistry of florists and landscape designers. Embracing the theme “Flowers are the jewelry of the world,” the initiative celebrates the beauty of nature and the captivating allure shared between flowers and fine jewelry.
Valeriya Guzema, founder of Guzema Fine Jewelry, expressed, “Flowers are Nature’s jewelry. Just as gold originates from the earth, there exists a profound connection between jewelry and floral design—an affinity embraced wholeheartedly by each of these talented florists.”
The campaign featured three elite Hollywood florists, each adorned in distinct collections from Guzema Fine Jewelry and styled by Olga Yanul. Jenya Tsybulskyi of Jenya Flowers, celebrated for his work at Jennifer Lopez’s recent nuptials to Ben Affleck, proudly showcased pieces from the Guzema “Light My Fire” collection, along with the charitable “Kvitka” flower brooch. Brittany Asch of Brrch Floral, endorsed by publications like The New York Times, Vogue, and Martha Stewart, created a striking floral masterpiece while adorned in the Guzema Space collection crafted in 18K gold. Sophia Moreno-Bunge of Isa Isa, known for her collaborations with luxury fashion houses including Gucci and Chanel, complemented her exquisite floral designs with the Guzema Chainfall ring and earrings from the Hidden Beauty collection.
The captivating images and videos from the campaign will be showcased through a phased rollout starting July 11, 2024, with extensive promotion across social media platforms and the Guzema website. Notably, the project held a special significance for the entire production team, many of whom have personal ties to Ukraine.
Reflecting on the campaign, Valeriya remarked, “This project has been a joyous endeavor for all involved—a celebration of harmony and grace, even amidst challenging times. It truly underscores the inspirational power of Nature, and I am thrilled to share such beauty with the world. My heartfelt gratitude extends to each floral artist and every member of our dedicated team behind the scenes.”
The “Flower Power” campaign by Guzema Fine Jewelry stands as a testament to the harmonious blend of artistic expression, natural beauty, and exquisite craftsmanship that defines both floral design and fine jewelry.
