Grand Rapids, Mich. — A unique new establishment combining the beauty of flowers with the enjoyment of wine has officially opened its doors in the Creston neighborhood of Grand Rapids. Good Good Good, located at 1590 Plainfield Ave. near Sweet Street, welcomed its first customers on September 28, introducing a fresh concept centered on local, sustainable flowers and organic, natural wines.
A Passion Project Comes to Life
Co-owners Kyle Warren and his wife, who serves as the shop’s florist, have long been passionate about their respective crafts. Warren, previously the wine director at an Eastown bar, paired his enthusiasm for wine with his wife’s eight years of experience in floristry to create a distinctive retail experience. Their vision was brought to life after encouragement from a mutual friend, resulting in a partnership that now includes that friend as a co-owner.
“We were drawn to the Plainfield Avenue space, which had been vacant since the 1990s,” Warren explained. “We saw it a few years ago—a really old, beautiful brick building right on the main stretch. We took it on as a passion project, wanting to see this revitalized.”
Revitalizing a Historic Space
Transforming the long-abandoned building into a vibrant shop was not without its challenges. The premises presented various obstacles, including deteriorating walls and floors, debris strewn throughout the space, and a bathtub-sized hole in the ceiling, as Warren detailed.
Moreover, during renovations, the team discovered that the sewer line had been disconnected sometime in the 1960s. This revelation added unforeseen cleanup tasks and costs to their project.
“While we faced these challenges, we were excited to clean up the space and start putting it together to reflect our personalities,” Warren stated. “I really think this is a beautiful building. You get just that old authentic brick and plaster, but with these new modern touches.”
Creating a Unique Atmosphere
As the team began to shape the shop’s identity, they embraced the philosophy of merging the old with the new. “It became a concept of old meets new and flowers meets wine,” Warren said. “We had a lot of fun putting it together and incorporating our personal touches into the design.”
The interior features the building’s historic character while integrating modern elements, creating a warm and inviting atmosphere for customers. “It’s been fun running the business as a team,” Warren added, emphasizing the collaborative spirit of the venture.
Naming the Shop
After narrowing down a list of over 200 potential names, the co-owners settled on “Good Good Good.” Warren explained, “I like everything here, like they’re good things. And the more you repeat something, the bigger it becomes. So it’s Good times three. It’s really stupid good.”
The playful name encapsulates the positive energy and spirit the owners hope to bring to the community through their unique shop.
Community Engagement and Future Aspirations
Good Good Good’s grand opening has sparked enthusiasm in the local community, drawing customers eager to explore the innovative blend of flowers and wine. “Since our opening, the neighborhood has kept us busy,” Warren shared. “I think customers are loving it, unless they’re lying to me,” he joked, expressing his delight at the reception.
The co-owners are eager for Good Good Good to become an integral part of the Creston area. “We really love it here. We live here,” Warren said, indicating their commitment to the neighborhood. “We’re just excited to see how it grows and how the neighborhood continues to grow around us.”
Supporting Local Business and Sustainability
In addition to creating a unique shopping experience, Good Good Good prioritizes local and sustainable practices. By sourcing flowers from local growers and offering organic wines, the shop aligns itself with the growing consumer demand for environmentally responsible products.
The emphasis on sustainability reflects a broader trend among consumers seeking to support businesses that prioritize ethical sourcing and local partnerships. This commitment enhances the shopping experience, as customers can feel good about their purchases while enjoying quality products.
Conclusion
Good Good Good represents a refreshing addition to Grand Rapids’ Creston neighborhood, blending the charm of floral arrangements with the enjoyment of fine wines. Co-owners Kyle Warren, his wife, and their partner have transformed a historic building into a lively space that promises to become a local staple.
As the shop continues to flourish, its owners remain dedicated to fostering community connections and supporting sustainable practices. With its unique offerings and a commitment to revitalizing the neighborhood, Good Good Good is poised to leave a lasting impact on the Grand Rapids community. The trio’s passion for their crafts and their vision for a vibrant community hub is sure to resonate with customers, making Good Good Good a destination for both residents and visitors alike.
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