Residents and staff at Cilymaenllwyd Care Home in Pwll, near Llanelli, were recently treated to an afternoon of fun and nostalgia, courtesy of Harlech Foodservice. The Welsh food wholesaler organized a special event that transported everyone back to the Sixties and Seventies, complete with Flower Power-themed attire and lively entertainment.
The event was not only a trip down memory lane for the elderly residents but also a way for the rapidly expanding company to express gratitude to one of its loyal customers.
Flower Power Fun at Cilymaenllwyd
The event took place at the Cilymaenllwyd Care Home, where Harlech Foodservice employees, led by Regional Sales Manager Nick Sullivan, embraced the Flower Power spirit by dressing in hippie-style clothing reminiscent of the Sixties and Seventies. They arrived with gifts of tasty snacks and treats for the residents, bringing a sense of joy and excitement to the care home.
Nick Sullivan spoke enthusiastically about the day, saying, “It’s been a lot of fun, and I think the residents and staff at Cilymaenllwyd really enjoyed it. We wanted to say thank you for their trust in us as a company. In Wales, we know that customers appreciate using a Welsh supplier, especially one that prioritizes Welsh products whenever possible.”
He added, “Harlech is proud to support local food production, and Wales is known for producing some of the finest food in the country. The snacks we brought for the residents certainly went down well, and we had a fantastic time together.”
The visit lasted over three hours, and during that time, staff and residents participated in a range of activities. According to Sullivan, one of the highlights of the day was a heartwarming comment from a resident: “It’s been the best day – when are you coming back?”
A Heartfelt Thank You to Loyal Customers
Cilymaenllwyd Care Home has been one of the first care homes to switch to Harlech Foodservice as their supplier. Harlech, a company based in Gwynedd, has been expanding its services across South Wales, recently opening distribution centers in Carmarthen and Merthyr Tydfil. The care home’s decision to partner with Harlech Foodservice was an important milestone for the company as it continues to grow its footprint in the region.
The Flower Power event was part of Harlech’s efforts to strengthen relationships with customers and express appreciation for their business. The company’s philosophy of supporting Welsh products and delivering excellent service has resonated with many customers across the country, and this visit was a way of reinforcing that commitment.
Nick Sullivan emphasized the importance of maintaining strong relationships with local clients, especially those who value the idea of buying Welsh products. “That’s what Harlech believes in, and why not, when Wales is recognized for producing some of the finest food in the country?” he said.
Activities and Entertainment for All
The day was filled with a variety of activities that delighted both residents and staff. The Harlech team didn’t just drop off snacks—they fully immersed themselves in the event, taking part in karaoke, playing Velcro-tennis, and serving up refreshing mocktails. The interaction between the Harlech staff and the residents added to the excitement and joy of the day.
Care Home Manager Vicky Richards expressed her gratitude for the fun-filled day, saying, “It was a fantastic afternoon. It was really good fun, and the residents loved it. The staff from Harlech were great—they did karaoke and played Velcro-tennis, and the interaction between them and the residents was very positive.”
The mocktails and snacks provided by Harlech were a hit, and Richards noted that everyone thoroughly enjoyed the treats.
A Successful Partnership
Cilymaenllwyd Care Home’s partnership with Harlech Foodservice has been smooth and successful since the switch. Vicky Richards praised the service they’ve received from Harlech, highlighting the company’s attentiveness and quick resolution of any issues.
“We switched suppliers to Harlech a few weeks ago, and the service has been excellent,” Richards said. “They’ve been very attentive, and Nick has sorted out any issues very quickly.”
Harlech’s commitment to customer service and attention to detail has been a key factor in their success in South Wales. By building strong relationships with clients like Cilymaenllwyd Care Home, the company is positioning itself as a reliable and customer-focused food supplier in the region.
Expanding Footprint in South Wales
Harlech Foodservice is a fast-growing company, and its recent expansion into South Wales reflects its commitment to serving customers across the country. The new distribution centers in Carmarthen and Merthyr Tydfil are part of the company’s strategy to improve service delivery and reach more clients in the region.
Nick Sullivan and his team are working hard to ensure that Harlech’ s expansion goes smoothly and that customers continue to receive high-quality products and services. Events like the Flower Power afternoon at Cilymaenllwyd Care Home not only strengthen customer relationships but also provide an opportunity for the company to showcase its commitment to the community.
Harlech’s focus on using local Welsh products whenever possible is also a key part of its identity. By supporting local farmers and producers, the company is helping to boost the Welsh economy while providing customers with high-quality, locally sourced food.
Looking Ahead
The success of the Flower Power event at Cilymaenllwyd Care Home is just one example of how Harlech Foodservice is working to build lasting relationships with its customers. The company’s commitment to excellent service, Welsh products, and community involvement is setting it apart in the foodservice industry.
As Harlech continues to expand its presence in South Wales, events like this one highlight the importance of customer loyalty and the value of showing appreciation for their business. With a focus on quality, service, and local products, Harlech Foodservice is well-positioned to continue its growth and success in the Welsh market.
The future looks bright for Harlech Foodservice as it continues to build its reputation as a trusted supplier in Wales. The company’s ability to combine fun, community engagement, and excellent service is a winning formula that is resonating with customers across the region.
Conclusion
The Flower Power event at Cilymaenllwyd Care Home was more than just a fun afternoon—it was a testament to Harlech Foodservice’s dedication to its customers. By bringing nostalgia, entertainment, and delicious treats to the care home, Harlech showed its appreciation for the trust and loyalty of one of its key clients.
As Harlech continues to grow its footprint in South Wales, the company remains committed to delivering the best products and services while staying true to its Welsh roots. With strong customer relationships and a focus on local products, Harlech Foodservice is poised for continued success in the future.
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