In an enchanting blend of delicacy and resilience, fleeting beauty meets eternal charm as Prada brings a mesmerizing floral spectacle to the world stage. From September 14 to September 16, 2023, Prada is set to cast flowers as the stars of a captivating series of global events, captivating audiences in various international cities.
During this remarkable three-day affair, streets and boutique shopping malls in prominent cities such as Milan, London, Paris, New York, Dubai, Seoul, Hong Kong, Beijing, Shanghai, Chengdu, Guangzhou, Qinhuangdao, and Tokyo will bloom with limited edition Prada cornflowers and cornflower seeds, along with exquisite viola flower seeds, available while supplies last.
This captivating event seamlessly continues the thematic essence of Prada’s 2023 autumn and winter men’s and women’s series advertising campaigns, disseminating novel floral narratives worldwide through the symbolic acts of sowing and reproduction. Beyond conveying emotions, these campaigns transcend the intangible, taking form as tangible expressions of beauty and care.
Renowned photographer Willy Vanderperre captures this enchanting campaign through still images, while Pulitzer Prize winner Michael Cunningham lends his talent to a video production that initiates an extraordinary and surreal dialogue between flowers and humanity. Five global icons—Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright, and Li Xian—engage in compelling conversations with larger-than-life flowers, evoking timeless and universal emotions of beauty, care, and love.
Expanding the campaign’s reach to the digital realm, Prada introduces an exclusive filter that brings this floral world to life on platforms such as Instagram, TikTok, Snapchat, and WeChat. On mobile screens, Prada’s floral elements burst into three-dimensional brilliance, generating personalized photos with stunning special effects.
In its relentless pursuit of pushing the boundaries of fashion and art, Prada masterfully orchestrates the intersection of nature and innovation. Don’t miss the opportunity to immerse yourself in this limited edition floral extravaganza and digital experience, thoughtfully curated by Prada.
