For those who delve into the world of floriculture, the Dutch flower auction in Aalsmeer, Netherlands, often becomes an enchanting subject of study. The Netherlands boasts a staggering production of 1.7 billion cut flowers annually. While the United States primarily sources its cut flowers from South America, many of these blossoms make a pitstop at Aalsmeer’s Royal FloraHolland, which proudly holds the title of the world’s largest flower auction.
Though the once-renowned Dutch auction clock at Royal FloraHolland has now fallen silent, the auction itself continues to captivate. In today’s digital age, instead of the bustling theaters of global buyers frantically bidding against the clock, purchases are made via the internet, representing the evolving landscape of flower commerce. The Michigan State University Extension offers a glimpse into the history and the remarkable facets of the Royal FloraHolland.
Inception in Aalsmeer Pubs (1910): The humble beginnings of the flower auction can be traced back to two local pubs in Aalsmeer over a century ago.
Descending Value Auction: At the heart of this auction’s unique charm is the practice of descending value auctions, where the auctioneer starts with a lofty price and gradually reduces it until a bid is made.
Vast Auction House: The sheer scale of the auction building is astonishing, spanning an area equivalent to 200 football fields.
Global Workforce: A testament to its international appeal, Royal FloraHolland employs 2,600 individuals hailing from 44 different countries across the globe.
Simultaneous Auction Clocks: At its zenith, the auction could boast up to 35 auction clocks ticking simultaneously, orchestrating the vibrant trading of flowers.
Global Floral Hub: The flower auctions in the Netherlands collectively channel over 60% of the world’s flowers and plants, making the country a hub of global floriculture.
Diverse Floral Inventory: With over 30,000 flower and plant species traded each year, the variety on offer at the auction is nothing short of astounding.
Daily Sales: A staggering number emerges daily as 43 million flowers and 4.8 million plants change hands in the vibrant marketplace.
Constant Evolution: The ever-evolving world of floriculture sees 1,200 to 1,500 new products introduced into the auction annually, reflecting changing consumer preferences.
Beloved Blooms: Among the multitude of flowers, roses, tulips, chrysanthemums, and lilies hold their ground as the most sought-after varieties.
Floral Shuttle: An ingenious floral shuttle transports flowers and plants within the building in a mere 10 minutes, a feat that would take a car 45 minutes to replicate.
Unique Amenities: Royal FloraHolland is a world of its own, with its fire brigade, hairdresser, bicycle repairman, and even a fishmonger catering to the diverse needs of its workforce.
Eco-Friendly Travel: Due to the enormous size of the auction house, employees commonly traverse the facility on bikes, embracing eco-friendly transportation.
For those fortunate enough to find themselves in the vicinity of Aalsmeer, a visit to Royal FloraHolland promises an immersive experience of unparalleled beauty. It is an opportunity to witness the intricacies of the global flower trade while exploring the latest technological innovations shaping the future of floriculture.
