On May 31 each year, the global community unites to observe World No Tobacco Day, utilizing a symbolic amalgam of ashtrays and fresh blooms to underscore the significance of the occasion. While many nations opt for commonplace flowers in this observance, Thailand distinguishes itself by adorning the day with a specific blossom – the leelawadee.
The leelawadee, also known as plumeria or frangipani, is a petite flowering tree cherished as a cosmopolitan ornamental. Embedded within Thai cultural ethos is its symbolic association with relinquishing personal vices, particularly cigarettes. This significance is rooted in its former appellation, “lan thom,” wherein “lan” connotes abandonment and “thom” alludes to sorrow or negativity.
Evolved from its earlier name, “lan thom,” the term “leelawadee” was adopted, signifying “a delicate flower” and shedding the somber connotations of its predecessor. Yet, remnants of superstition persist, dissuading many from cultivating the leelawadee at home for fear of inviting misfortune. Instead, it is commonly believed that this flower should adorn monastery grounds or temple precincts.
In Thai culture, the gesture of presenting leelawadee flowers or cards adorned with its likeness symbolizes solidarity with individuals striving to overcome tobacco addiction. It serves as a tangible expression of support, encouraging cessation efforts, particularly commencing on May 31.
Beyond its cultural significance, World No Tobacco Day serves as an annual educational platform, enlightening the populace about the perils of tobacco consumption, the ethical concerns surrounding tobacco industry practices, and the concerted efforts spearheaded by the World Health Organization (WHO) to combat tobacco usage. It implores global citizens to assert their right to health and advocate for a tobacco-free existence to safeguard future generations.