In the heart of Las Lomas, just outside Watsonville, Ignacio Nieto and his family toil in a small field, cultivating vibrant marigolds that will soon play a pivotal role in the rich traditions of Dia de los Muertos (Day of the Dead). These radiant blooms, a labor of love that takes between 72 to 90 days to grow, are destined to adorn decorations and memorial altars as the revered holiday approaches.
These altars, affectionately referred to as “ofrendas,” are meticulously crafted by family members in remembrance of their departed loved ones, serving as a heartfelt invitation to the spirits of the deceased to join the altar setting. Dia de los Muertos, a tradition deeply rooted in Mexican culture, is also embraced by people of Mexican heritage across the world.
As the calendar turns towards November 1st and 2nd, the dates of this year’s Dia de los Muertos celebration, these radiant marigolds will take their rightful place in the vibrant and intricate ofrendas, bringing life and color to the festivities. Ignacio Nieto and his family’s dedication to growing these marigolds is not only a labor of love but a cherished tradition that ensures the memory of loved ones lives on through the vibrant tapestry of this remarkable celebration.