When two luminaries in the realm of floral design convene in Budapest to orchestrate trend shows and workshops, it becomes a subject of keen interest for far more than just the fortunate attendees. The knowledge and inspiration they impart deserve a global stage, transcending the boundaries of Budapest.
Here’s a glimpse into what Klaus Wagener and Krisztián Kövér shared with their eager students about floral trends that will shape the near and distant future.
Welcome to Budapest
Budapest, the hometown of Krisztián Kövér’s enterprise, Botanic Art, set the stage for this remarkable collaboration. Klaus Wagener, hailing from the German publishing house BLOOM’s, is internationally acclaimed for his proficiency in translating trends into the art of floristry. Their union marked the commencement of three intensive days of learning and teaching.
With the invaluable assistance of Hanna Kövér (Krisztián’s daughter) and Berni Wagener (Klaus’ wife), the Budapest shows and workshops were meticulously tailored to cater to the diverse interests of florists, enthusiasts, and trendsetters alike. Featuring two awe-inspiring shows and three hands-on workshops, the combined expertise of Klaus and Krisztián took center stage.
The backdrop of this floral extravaganza was rendered even more special through the generous patronage of the main sponsors: Decorum and the renowned Hungarian hardware wholesaler, Decoration & Design. Their unwavering commitment to nurturing the art of floristry resonated throughout the event, adding an extra layer of enchantment to the entire experience.
Show 1: Floral Lifestyle Trends for 2023
The first show transported the audience on a captivating voyage through the short-term and seasonal floral trends currently sweeping the globe in 2023. Klaus Wagener masterfully elucidated how trends in lifestyle and fashion influence the realm of floral design. He held the audience spellbound as he unveiled the materials, colors, and vessels that are spearheading the floral design world.
Show 2: Floral Future Trends
In the second show, Klaus and Krisztián steered the audience into the future of floristry. They delved into long-term trends, including the ‘Pure style’ ethos, where minimalism reigns supreme, and a new sense of timelessness infuses design and colors.
Another trend, the ‘New Ikebana’, heralds the resurgence of vegetative and formal linear styles, entwining sustainable craftsmanship into the mix. ‘Floral Interieur’ impressed the audience, revealing that the florist of tomorrow is not only a floral artist but also an interior designer and a master craftsperson. Last but not least, the ‘Green Power’ trend enraptured the participants with its vision of a world embracing plant life and green living like never before.
A Unforgettable Floral Soiree
Klaus Wagener’s sojourn in Budapest was a celebration of creativity and the enchantment of floristry. It represented a true fusion of beauty and innovation. Those who attended left the event brimming with inspiration and knowledge about the latest floral trends and techniques.
About Klaus Wagener (BLOOM’s)
Klaus Wagener is a dedicated floral designer and the creative mind behind the publishing house BLOOM’s. He is recognized as a floral lifestyle specialist, trend scout, concept developer, speaker, and networker. Holding the title of a trained master of floristry, Klaus has authored numerous books and has made a name for himself in the digital world. In the BLOOM’s Studio, Klaus collaborates with highly qualified florists, designers, photographers, and technicians, embracing the essence of teamwork in the world of floral design.
