In a resounding testament to the vibrant synergy of the flower industry, ProFlora 2023, an iconic Latin American event, celebrated its 30th anniversary, offering a platform where more than 300 exhibitors from 18 countries and over 1,400 pre-registered attendees from 50 nations convened. This remarkable milestone event, held from October 4th to 7th, cemented its status as a vital cornerstone of the global flower industry. Diverse stakeholders spanning producers, suppliers, logistics experts, and transportation magnates united, transcending boundaries to explore new horizons.
Notably, Maersk, the global logistics giant, played a pivotal role in the event’s success. With a compelling four-day engagement, Maersk showcased its unwavering commitment to the flower industry, heralding fresh paradigms of integrated logistics solutions and end-to-end supply chain optimization.
Logistic Solutions Unveiled
Maersk’s presence at ProFlora 2023 was defined by a dedication to excellence. The maritime behemoth elucidated the advantages of partnering with the flower industry in Colombia and Latin America, demonstrating the potential for revolutionizing flower logistics. Their comprehensive offerings included:
Global Connectivity: Maersk underscored its global network, positioning itself as the linchpin for seamless flower transportation worldwide.
Transparency through Visibility: End-to-end visibility offered by Maersk promises complete transparency, assuring stakeholders of the integrity of their supply chains.
Adaptability Amidst Disruptions: Maersk presented its remarkable ability to manage disruptions with flexibility and poise, ensuring the undisturbed flow of flower shipments.
On-Demand Supply Chain Optimization: Maersk’s capabilities extended to optimizing the supply chain at a moment’s notice, catering to the ever-evolving demands of the flower industry.
A Captivating Keynote Address
The pinnacle of Maersk’s participation at ProFlora 2023 was a captivating keynote address by Carlos Hoyos. In his presentation titled “From Colombia to the World: Logistics Trends to Bloom,” Hoyos delved into the intricacies of shipping fresh flowers from Colombia to global destinations. The comprehensive discourse encompassed ocean transportation, air freight, supply chain management, and sustainability, accentuating the innovative “Eco Delivery” product.
Carlos Hoyos illuminated the significance of an efficient and sustainable supply chain in the flower industry, kindling enthusiasm and reaffirming Maersk’s status as a paramount contributor to the industry’s logistics and transportation landscape.
Preserving Floral Freshness Every Step of the Way
One of the indelible highlights of the event was Maersk’s partnership with Asocolflores, the event organizer and Colombian association of flower exporters. Maersk provided three cutting-edge Reefer containers to safeguard the delicate blooms during the event. While one container housed international flowers from Ecuador, Guatemala, Mexico, and Africa, the other two cradled exquisite Colombian flowers. These on-site containers not only left a lasting impression but also emphasized Maersk’s strategic role as a dedicated partner to the flower industry.
ProFlora 2023 stands as a testament to Maersk’s unwavering commitment to fostering the growth and prosperity of the global flower industry. The event was not just an opportunity to showcase their capabilities but also a platform to contribute to the continued flourishing of the flower industry. Maersk eagerly anticipates more such enriching opportunities to connect, collaborate, and flourish in the years to come.
