Da Lat’s Floral Splendor Recognized
Da Lat, renowned as the “city of thousands of flowers,” has earned acclaim from the International Festivals & Events Association – Asia (IFEA – Asia), securing the prestigious Asia Festival City Award. This recognition, bestowed in acknowledgment of the city’s exceptional management of the Da Lat Flower Festival since 2005, highlights its significant role in promoting floriculture and tourism.
Flower Festival Excellence
At the recent 2024 Pinnacle Awards & Asia Festival City Conference in Thailand on February 28, Da Lat not only received the Asia Festival City Award but also clinched victory in the “Best Flower and Garden Festival” category. Additionally, the city secured a position among the top five Impressive Festival Cities in Asia. Da Lat’s biennial Flower Festival, an integral event since its inception, celebrates the intrinsic value of flowers and the floriculture industry. The festival serves as a platform to attract investments, showcase local culture, and present the city’s beauty to the world.
Acknowledgments and Achievements
Da Lat’s journey to achieving festival city status involved submitting a dossier to IFEA – Asia, outlining the festival’s objectives and accomplishments. The city has previously received recognition as an ASEAN sustainable city, an ASEAN clean tourism city, and a Vietnam smart city, highlighting its commitment to sustainability, cleanliness, and intelligent urban planning – principles that align with its festival success.
Implications for Da Lat and Beyond
Beyond being a cultural and tourism event, the Da Lat Flower Festival has evolved into a national and international platform to promote the local flower industry and attract global visitors. The Asia Festival City Award is anticipated to elevate Da Lat’s standing as a premier festival city in Asia, drawing more tourists and investors and contributing to the sustainable growth of the local and national economy. This recognition underscores the potential of cultural festivals in driving economic and tourism development.
