New York City, NY— Amidst the hustle and bustle of the city, Macy’s Herald Square is set to transform into a captivating floral haven, as the 49th Macy’s Flower Show, in collaboration with Christian Dior Parfums, blooms to life. From Sunday, March 24 to Sunday, April 7, 2024, visitors to Macy’s flagship store will be treated to an enchanting experience for the senses, as vibrant gardens, aromatic blooms, and immersive displays take center stage.
“The Macy’s Flower Show places the colors, scents and sights of spring centerstage, transporting guests to an immersive and vibrant floral experience,” said Will Coss, executive producer of Macy’s Flower Show. “As we celebrate the start of the spring season, thousands of unique flowers, plants, and trees will bloom throughout the store in unison. This year, we are proud to work with Christian Dior Parfums to create an exclusive exhibition within our springtime oasis that will engage senses for customers to re-discover the iconic fragrance, Miss Dior.”
For almost five decades, Macy’s Flower Show has been a beloved tradition, captivating audiences with its fantastical gardens showcasing flora from around the world. From landscapes to climates, the show offers a unique opportunity to witness these botanical wonders in harmony. Guests will be enthralled as they wander through vibrant aisles, traverse tunnels of flowers, and encounter interactive displays, including kaleidoscopes and whimsical sculptures.
Throughout the two-week event, visitors will also have the chance to peruse an exclusive product collection inspired by the show’s themes, available both in-store at Macy’s Herald Square and online at macys.com.
Miss Dior: A Fragrant Journey
In conjunction with the Flower Show, Christian Dior Parfums presents “Miss Dior: From Flower to Fragrance,” an immersive journey exploring the history and craftsmanship behind the iconic Miss Dior perfume. From March 24 to May 12, 2024, guests can delve into the origins of this legendary scent at Macy’s Herald Square flagship.
Originating in Provence in 1947, Miss Dior was Christian Dior’s inaugural fragrance, inspired by his sister Catherine’s love of flowers. The scent, characterized by a chypre accord blending jasmine and roses, embodies Dior’s timeless vision of youth and femininity.
The journey begins amidst fields of roses, evoking the beauty of Dior’s Chateau La Colle Noire and the Grasse rose fields. Guests can then explore the Miss Dior Gallery, featuring the latest composition by Dior Perfume Creation Director Francis Kurkdjian, before concluding their experience at a pop-up boutique on the Upper Mezzanine. Here, visitors can immerse themselves in the Maison’s iconic fragrances, skincare, and makeup collections, alongside personalized consultations and events.
Beyond Macy’s Herald Square, guests can also embark on an interactive augmented reality experience, offering a glimpse into the world of Miss Dior created exclusively for the Flower Show.
Macy’s Live: Sharing the Experience
For those unable to attend in person, Macy’s Live will offer an exclusive glimpse into the Flower Show’s botanical and fragrance celebrations. Through engaging episodes, viewers can join Macy’s designers and fragrance experts from Christian Dior Parfums as they delve into the design process and unveil exclusive products crafted for the 49th Macy’s Flower Show.
As the anticipation builds, Macy’s invites all to embark on this sensory journey, where the beauty of nature and the allure of fragrance converge in a dazzling display of springtime splendor.
